We Promote
You Prosper
Liberty take an innovative approach to strategic land, focusing on optimising value by securing planning consents on greenfield sites.
Our in-depth knowledge of the complex and rapidly evolving planning system, makes us the ideal partner for landowners seeking to realise their land's potential.
Through rigorous research and an analytical understanding of a local authority's housing land supply, we are able to identify and promote sites which are suitable for early housing delivery. This approach has enabled us to secure planning permissions on the edge of towns and settlements where previously it was not possible, allowing us to establish an outstanding reputation in the industry for our professional, thorough and dogmatic approach.
Once planning permission has been secured, Liberty work to achieve the optimum value by offering the land for sale to a range of house builders through a competitive tender process, ensuring the landowner receives the true value of their asset in a swift and timely manner. As we bear all associated costs and risk throughout the entire process, you can rest assured we are a true partner incentivised to deliver results.
Understand our communities
Our dedicated team of Town Planners meticulously analyse Local Authority performance in delivering their housing requirements to determine where affordability is worse and to target our area of search for land that could be unlocked in the short term. We then identify the development constraints of areas in greatest need to ascertain the capacity for future growth of Cities, Towns, and Villages across the North West.
Identify the land
Having developed an acute understanding of a local authority's environmental and policy framework, we identify specific sites that could be unlocked quickly, if done so in a timely and professional manner. We then work with landowners and land agents to progress suitable development opportunities and bring them forward by way of a Promotion Agreement, where the interests of the landowner and promoter are always aligned.
Feasibility Study
Leading a tailored team of consultants, we determine the optimal use and strategy to unlock the full potential of the site. This enables us to maximise receipts for our landowners, whilst ensuring a favourable planning case can be made for development.
Submit Planning Application
Upon agreement of terms, we commit significant resources to achieve planning consent and a planning application is typically submitted within 3 months from exchanging a promotion agreement. Our expert team drives the process through the complex planning and legal system, always ensuring our landowners are frequently updated as matters arise.
Sale
Upon receipt of planning permission, we jointly agree a marketing and disposal strategy, alongside your advisors, whereby a select list of national, regional and local housebuilders will be invited to bid for the site through a competitive tender exercise to drive best value. We only generate our return upon land sale, where we receive a pre-agreed percentage of the net-sale price achieved.
With over 35 years in securing residential and mixed use planning consents our experienced team drives the process to deliver a timely planning consent that maximises the value of our landowners assets